One of the numerous advantages of the growth of technology and digital media is the ability to crowdsource. In simple terms, crowdsourcing is the process of gathering information from individuals or organizations in order to gain commodities or services such as ideas, votes, and microtasks from a small or large group of people. Crowdsourcing is a terrific approach for individuals or businesses to learn what consumers want and are seeking for in the marketplace. Large corporations, such as PepsiCo, frequently use crowdsourcing to develop new drinks or potato chip varieties, they are using crowdsourcing to allow customers to voice their opinions on new flavor introductions. Crowdsourcing, in my opinion, is a terrific approach to receive feedback on products or services that firms or people want to present to the public, and it can save time and money on failed launches. You will know what to launch to the public and what people are looking for in the consumer market if you crowdsource.