I believe that people create content online as a way for people to showcase their creativity to others. It can help them create or connect to a community that has the same interest as them. I think what drives them to tag, post and follow is being given the ability to show your creativity and tagging relevant people that can possible make what you have created viral, Posting pictures or videos allows people to get a sense of what you are trying to do and its also allows people to discover you and your page. Following people that has the same interest as you, creates a community and is also a great way to get new ideas from others. The internet is a place were people discover and explore. The article Is “Google Making Us Stupid?” states “The advantages of having immediate access to such an incredibly rich store of information are many, and they’ve been widely described and duly applauded.” When using the Internet and creating content online research is mostly being done to get more information on what it is that you would like to create.